logo design

i’ve read a couple interesting things about logo design this week. in one, new york times magazine explains how the biohazard logo was designed in 1966. the team from dow chemical created a number of logos and they tested them for memorability. how does one test for memorability? they showed a set of sample logos to a group, then returned three weeks later to ask which they remembered from the previous test. and the chosen logo was the one that most people had a solid memory of.

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