a step toward sustainability

so cool! i booked a hotel room for the weekend and during the online booking process i was given the option to offset my carbon impact of the trip. directly in the online shopping cart web page i could choose to pay a little extra that goes to a non-profit company who plants trees.

i’m assuming they use a gross average for the carbon estimate, but the amount is relatively small so i added it to my trip and now feel significantly better about the travel. simple, seamless, good emotional affect — how cool is that? cudos to the designers and the company for integrating that so well. is there something like that you could add to your online service? a few cents to offset the carbon cost of shipping packages? or manufacturing?

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