ethnography primer

MOVED: this post has moved to my design blog

here’s a great, thirty minute primer on ethnography — anthropologic research to understand a person’s viewpoint within their own frameworks of meaning — used for product design. this clip interviews students and professors at the IIT Institute of Design in Chicago, and shows a series of studies about jeans. within that it discusses method and philosophy of ethnography.

i’ve never done a person-on-the-street interview before, in part because i don’t like to bother people and also because i’ve generally done computer software work. but with the iphone maybe it’s time i start walking the streets?

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